Our Sustainability Journey

Sustainability is a core value at nurturemassagecalgary We are committed to becoming greener with every step we take, all while providing you with the quality apparel you deserve. Did you know that approximately 85% of textiles produced by the fashion industry end up in landfills? This makes the fashion industry a significant contributor to environmental damage. Alarmingly, one in every five items produced never gets worn and is discarded straight into landfills.

At nurturemassagecalgary, we are dedicated to changing this narrative through our Recycled and Sustainable Collection, which focusses on eco-friendly practices and materials. By choosing our sustainable products, you’re not only making a stylish choice but also supporting a brand that prioritises the planet.

 

Printing Methods and Materials

At nurturemassagecalgary, we partner with a company that uses innovative printing methods to bring our clothing designs to life while ensuring sustainability. One of the primary techniques employed is direct-to-garment (DTG) printing, which is ideal for products with a high cotton fabric content.

With the DTG method, ink is sprayed directly onto the garment, allowing it to soak into the fabric—similar to how printing is done on paper. This technique not only enhances the vibrancy of the designs but also reduces waste. Kornit printers are utilised, generating almost zero wastewater and consuming significantly less energy than standard industry printers, helping to lower the overall carbon footprint.

 

Inks and Embroidery

The inks used for printing are Oeko-Tex™ certified, vegan, water-based, and free from harmful chemicals. At nurturemassagecalgary, sustainability is taken seriously, which is why careful disposal of any leftover ink is conducted according to the ink supplier guidelines.

Regarding embroidery, products are embellished with Oeko-Tex™ certified threads, ensuring safety for both adult and children's clothing. Compared to printing, embroidery is generally more durable and generates less environmental waste.

 

Eco-Friendly Product Materials

Many factors contribute to the sustainability of a product or material. At nurturemassagecalgary, the eco-friendly product collection includes items crafted from at least 70% organic or recycled materials, or a blend of both.

Eco-Friendly Packaging
At nurturemassagecalgary, all apparel products are packed in post-consumer recycled (PCR) plastic mailers. The percentage of PCR in the packaging varies depending on where the order is printed, with a minimum of 50% PCR in the outer (white or grey) poly mailer bags and at least 30% in the inner (clear) bags for multi-item shipments.

PCR packaging is made from everyday items, such as used plastic bags and bottles. This material protects orders as effectively as traditional plastic bags, but opting for PCR over first-use plastics significantly reduces the environmental impact on our planet.

 

Eco-Friendly Packaging

At nurturemassagecalgary, all apparel products are packed in post-consumer recycled (PCR) plastic mailers. The percentage of PCR in the packaging can vary depending on different sources, with a minimum of 50% PCR in the outer (white or grey) poly mailer bags and at least 30% in the inner (clear) bags for multi-item shipments.

PCR packaging is made from everyday items, such as used plastic bags and bottles. This material protects orders as effectively as traditional plastic bags, but opting for PCR over first-use plastics significantly reduces the environmental impact on our planet.